Business and marketing.
Clear, human,
by your side.

We left agencies and corporations that treat clients as just another row in a spreadsheet.

We dive fully into every project and look for the best path to your real growth.

Our clients are our partners. We listen to you, understand your needs, and work creatively with market segments.

Vít and Terezie – the poboku partners

Partnership

We walk beside you. On the same side.

Growth

We help you move forward for real.

Perspective

We understand the market, customers, and business owners.

Creativity

We find new ways to make you stand out in the market.

Meaning

poboku

by your side

The name comes from Czech ~ poboku joins two words that mean being by your side.

Who could be by your side

Terezie – medailonek

Terezie

Creative, design & copywriting

I've always loved stories. I read them, write them, and help build them. Brand cohesion and depth are my main domain. I work to make your brand's journey comprehensive, striking, and above all functional, so its story makes sense from the first detail to the last.
Vít – medailonek

Vít

STRATEGY, ADVERTISING SYSTEMS & BUSINESS

What can we do to make a company really grow? I've been asking myself this question on every project for 10 years. I've learned to map the market, understand different customers, and choose the right way to break through. It always takes more than just running ads.

The labels above represent the 5 strongest talents according to the CliftonStrengths® assessment by GALLUP®, an internationally recognized scientific tool that maps and measures a person's natural talents and reliably reflects real-world behavior.

poboku

Together. By your side. To the goal.

We're partners not only to you, but to each other too. We've been walking through life together for almost eight years now, and we shape a large part of that professionally, side by side. While Vít builds on ten years of experience in marketing and business, giving projects a working system, clear strategy, and efficiency, Terezie develops those ideas further, gives them creative shape, and dresses them in compelling form.

We're united by strategic thinking and a feel for what the market needs right now. We quickly realized we make an ideal team. We know how to see the whole picture, and because we combine analytical, practical, and creative skills under one roof, we can turn your vision, and ours, into reality right away.

Opening up the worlds of business and art

It doesn't end at the screen ~ we share our knowledge at conferences, in schools, galleries, and podcasts.

LatestMarketing workshop at Klub pod Pálavou
Vít

Marketing workshop at Klub pod Pálavou

What are the most common causes of business failure, and what steps can help you avoid them?

Talk on PPC strategy at Czech On-line Expo
Vít

Talk on PPC strategy at Czech On-line Expo

The biggest e-commerce event in Czechia, attended by over 6,000 visitors every year.

Educational programs at Pitevna gallery
Terezie

Educational programs at Pitevna gallery

Creating content and guiding (not only) art activities that bring contemporary art closer to visitors.

How to grow in performance marketing — E-shop Tour
Vít

How to grow in performance marketing — E-shop Tour

Selected talks for owners, managers, and in-house teams of online stores.

Organizing a women's gallery gathering
Terezie

Organizing a women's gallery gathering

An intimate gathering connecting women through shared learning and artistic creation.

Curating the program for Brno Art Week
Terezie

Curating the program for Brno Art Week

Curatorial and organizational collaboration on the program of three editions of one of Brno's leading festivals.

Guest lecture for university students at UPOL
Vít

Guest lecture for university students at UPOL

On the topic of running a digital marketing campaign that actually grows your business.

Curator of the E-shop Inspiration Summit for Czech On-line Expo
Vít

Curator of the E-shop Inspiration Summit for Czech On-line Expo

Assembling the speaker lineup and taking responsibility for the content of talks by notable figures in Czech business.

And more...

And more...

Guest on the E-shopař podcast (about seasonal online stores and opportunities on the internet), articles in marketing magazines, and many other trainings.